Caterpillar Careers 2023 – Marketing Consultant Vacancy in Dubai

CAREER AREA:

Marketing / Sales / Product Support

JOB DESCRIPTION:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

This position of Marketing Consultant , internally also known as LOM Consultant ( Lead and Opportunity Management ), will report to the Marketing and Sales Operations Manager AME.  In this role, you will support the Marketing and Operations Support team (M&OS), the Marketing and Sales Operations Reps (MSOR’s), Industry Partners and Caterpillar dealers covering the EAME dealers.

You will be accountable for driving the dealer maturity of the dealer sales funnel management process. You will also drive improvements that would ensure the dealer's capability to convert leads and opportunities into sold won business. The position will support actions to double services by ensuring dealer utilization of Prioritize Service Events (PSEs), Opportunity Lead Generator Analyzer (OLGA), Ready to Buy Lists, Condition Monitoring leads, Value selling of Customer Value Agreements (CVA’s) and Repair Options.

What You Will Do :

• Subject matter expert responsible for driving the dealer sales funnel management process effectiveness.
• Provide consulting support on lead planning and generation, lead and opportunity management, sales funnel management functions and marketing and campaign management.
• Lead workshops to map dealer processes, identify areas of improvement, produce quality recommendations and support execution through action plans and governance.
• This position has experience driving collaboration among teams, skilled to facilitate highly engaged meetings to drive culture change in important areas related to services growth such as PSEs.
• Leading with a sense of urgency and responsiveness is critical for this role.
• Conduct continual analysis and present results in a consultative approach to create customer engagement and lead the conversation focus on business performance and results.
• Work with Global Process Owners and other divisions to define process capability improvements and enhancements to the MSEP Marketing and Campaign Management and Lead and Opportunity Management Attributes.
• Demonstrated ability to effectively work and influence senior management teams (including Dealer Principal, Vice President, General Manager, Sales & Marketing Manager).
• Ability to build trust, credibility, and influence MSORs, business partners and dealers to deliver appropriate solutions to support customer needs and challenges.

What You Will Have:

• College degree in Marketing, Business or related discipline or equivalent experience.
• Progressively demonstrated experience working within a marketing or sales function.
• Ability to facilitate workshops and coach personnel to empower culture change to drive business results.
• Experience with sales funnel management and campaign management to ensure relentless execution.
• Strong project/process management skills demonstrated in prior 6 Sigma, Caterpillar Production Systems, Services Marketing projects other relevant experience.
• Demonstrated ability to influence senior management teams and business partner to deliver appropriate solutions to support customer needs and challenges.
• Strong time management skills
• Fluency in written and spoken English, fluency or proficiency in spoken Arabic is desired, any other language is a plus

Top Candidate Will Also Have:

• Knowledge and expertise with lead types including PSE’s OLGA, CRM Condition Monitoring, Salesforce and other relevant tools.
• Ability to use software including Microsoft Office suite, customer relationship management (CRM) systems, and other tools for data analysis to provide data driven recommendations.
• Strong interpersonal skills, including the ability to speak effectively before large groups.
• Proven skills in written and verbal communications.
• Experience with the Marketing and Sales Excellence Program is a plus.

Additional Information:

• Position will require ~40% travel

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. 

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit  https://www.caterpillar.com/en/careers/why-caterpillar.html

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NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

Visa sponsorship available for eligible applicants.

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here .